Time and time again I get asked by website owners how they should arrival Seo, and where is the best place to start. Seo or hunt motor optimization has such a wide playing area that it is understandable that newcomers find it difficult knowing where to start. Well Seo is the same as anything else. You start at the beginning...
Keyword research
Keyword investigate is a methodical process but a vital one.
First you should write down a list of all the associated keywords to your website. This should include the regions where you are contribution your products and services, along with word variations on what your products and services are. Put yourself in the shoes of a man that might be searching for what you offer, and think of the kind of things they might type in to Google.
When you have completed your list then put the words and phrase in order of relevance, from most relevant at the top, to least relevant at the bottom. Then use as many keyword tracker tools as possible. There are quite a few available, but the main three are Wordtracker, Yahoo Overture and Google Keyword Tool. Use each of these tools and type in each of your keywords, and they will show you the popularity of each term, and also offer up alternative suggestions. Again order your list in to relevance and you should have a good idea of what to aim for.
When you have your keyword list, you can type each one in to Google and check out your competition. Have a look at your competition websites. See how many pages they have, have a look at how much content they have on each page. Your aim is to at least match, but preferably beat what your competition are doing.
Web design
Next you should ensure your website is optimized well for your human visitors. Many Seo experts overlook the fact that getting on to the front page of Google is only half the battle. From there your website needs to change visitors in to sales. People need to be able to clearly understand what your website is offering, and absolutely find their way colse to your pages. Your website should look as though you've made an exertion to make it look nice. Images are not absolutely good for Google as they take up memory and are unreadable to the Google robot, but to humans they carry a message far better than a bulk of text. So images should be used sparsely but effectively, and your website should be clean, easy to navigate and have all relevant palpate details in place for your Human visitors first.
Website code
The code of your website does make a variation to how readable it is for Google. You should make an exertion to validate your code according to Wc3 guidelines and ensure it is as lightweight and clutter free as possible. This helps your page to load quicker, and therefore make it more accessible to Google.
Content
After the form and coding of your website you have laid down the foundations for your Seo, and next is the most important thing of all. Content. You should be an expert on what you are offering, and contribute as much data on the subject as possible. Aim to be a whole reserved supply on your subject, and not only will hunt engines love you, but your visitors will trust that you know your business well.
Link building
The final step in an Seo campaign is link building. This is a lengthy process and should be an ongoing one. Try to get listed on relevant directories and websites. Reciprocal links should be treated with caution, and you should only link to websites that are higher up the Serps than yours. High quality, relevant one way links to your website are the key, and these take time to get. Press releases. Description submissions and collective networking are all productive ways to procure links to your website, but you need to ensure your website is worth linking to in the first place.
The steps above are the right way to arrival Seo. There is no quick fix, and it is a long, time curious process, and a full time job. But as every website owner that is on the front page of Google for their chosen keywords will tell you. Seo pays off, and is worth the effort. Just make sure you do it right.
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