Children's designer clothing is a market which continues to go from force to strength. This interest and following is compunded by the celebrity kids culture with most celebrities dressing their kids like mini-me's. As us mere mortals aspire to look and dress like Angelina Jolie or Victoria Beckman, we too seek out clothes and accessories which enable our kids to stand out from the crowd.
So, where can we find the brands we need to achieve this look? Most medium sized towns have small independents which specialise in children's designer brands. The more favorite brands seem to be fashion denim led such as Diesel, Replay & Sons, Fornarina, Energie and Miss Sixty. Most of these brands offer babywear through to late teens. There appears to be a gap in the market for older boyswear however, many stores shy away from this age group despite the clear demand.
There are also many good online stores offering a wealth of choice in terms of brands and sizes. One in single stands out in terms of the brands offered and value for money: [http://www.sugarkids.co.uk]. A new enterprise just launched this year and based in Northern Ireland, Sugar also offers an online store and delivers worldwide. Their first seasons stock was very funky yet practical and the owner had promised much more for the advent S/S 09 season with much more choice in girls and babywear while maintaing a decent choice in boyswear. Sign up to the stores online mailing list to receive the latest offers and events news.
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